Students are increasingly trading in lager for lattes with growth in consumption levels among this demographic of 31% in the past 3 year. Today 52% of students drink coffee daily with 14% claiming to drink more than 3 cups every day.
Interestingly three in four 16-24 year olds drink coffee or other hot drinks out of home. Students favour milky varieties of coffee with cappuccino and latté coming out on top and increasingly popular is the addition of flavoured syrups. As consumption levels continue to rise there has never been a better time to get your piece of the pie!