Coffee-To-Go Consumer Market Is Changing

Changing Coffee To Go Consumer Market
Fuel-only missions are no longer the number one reason for shoppers to visit a forecourt. Instead, over 40% of consumers visit with intentions to buy food-to-go or another convenience product or service*. A key area in the food-to-market is coffee-to-go, and with 70% of forecourts already having a coffee solution in place**, demonstrating that it’s more important than ever to ensure the solutions installed are right for the changing consumer market.

Consumers are becoming much more knowledgeable about coffee, with more and more consumers claiming to be coffee connoisseurs. This means that consumers are a lot more brand aware and conscious when they buy hot drinks to go. In recent research, IGD Shopper Vista, discovered that 39% of C-store shoppers rate ‘brand name’ as the top attribute to define a product as high quality or not^ So, to meet this increasing expectation from consumers, eXpresso PLUS work with world renowned brands such as Lavazza to create premium coffee solutions. Lavazza is a strong brand that is perceived as a quality coffee for coffee connoisseurs, it has a strong Italian heritage and a stylish identityᶧ.

The Lavazza Lusso solution by eXpresso PLUS was created to produce high quality bean-to-cup beverages, and give the consumer over 200 drink options including syrups and soup! It also boasts a 19inch media screen, and easy maintenance for staff members.

Coffee Vending Machine Provided by eXpresso PLUS
Recently, Bradley’s Supermarket, Nisa, installed the Lavazza Lusso into their convenience store and they are delighted. Jack Matthews, owner, exclaimed “The feedback is great from customers and our staff find it really easy to clean, with no hassle at all”. He continued “Additionally, if we ever need guidance there’s a whole support network available, from our Brand Guardian just on the end of the phone, and the team in the office who are always on hand to make sure our stock never gets low”.

To find out more about our solutions or how we can help you maximise your offering please visit www.expressoplus.com.

Alternatively, we will be attending the National Convenience Show from 16th-18th April at the NEC, Birmingham, where our solution specialists will be on hand to talk you through our machine range and answer any questions you may have. We’ll be on stand N29 so please ensure you come and visit us.

* HIM, 2016
**ACS Forecourt Report, 2016
^IGD Shopper Research, 2017
ᶧU&A Study in UK by Lavazza, 2017