Nestle’s research into coffee in the bakery market

Food-to-go outlets such as high-street bakeries could be missing out on sales if they don’t have a meal deal that includes coffee. With 63% of people saying that they would be likely to buy coffee as part of a meal deal in a high-street bakery, linking a food-to-go offering with coffee could boost sales.1

But what time of day will provide the most sales? Perhaps surprisingly, most people (45%) said they’d be most likely to buy coffee in a meal deal as a morning snack. Closely followed by lunch (36%) and afternoon snack (34%)1.

With less structured meal occasions, resulting from such factors as busy lifestyles and more unconventional working hours2, the snacking opportunity is growing3. Combine coffee and a snack in a link deal to enhance your offering and maximise on this growing opportunity.

With space at a premium in many high-street bakeries, how can you introduce a credible coffee solution that’ll slot into your store?

Did you know? The NESCAFÉ® Alegria solutions serve a full café-style menu at the touch of a button and start from just 280mm wide. Leaving plenty of room for the rest of the meal deal.

Want to know more about how our machines could work for you?

Find out more here

  1. Nestlé Street Talk Poll 2017
  2. Nestlé Street Talk and Join the Dots Trends 2016
  3. IGD Research: year to April 2015