Iceland’s heating up

Last month, Iceland reopened its store in Clapham to showcase a newly renovated concept site. The refurbished store boasts modern interior and exterior, with a new colour palette, contemporary appliances and the addition of coffee-to-go and food-to-go services.

The Lavazza Eleganza was placed into the site as an additional service for customers and we at eXpresso PLUS couldn’t be more delighted to be working with Iceland. The Eleganza is a perfect match; the solution beams sophistication and modernity which suits the new layout. With the advanced technology, customers can customise their coffee strength, milk levels and add syrups to suit their personal tastes.

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To promote the new solution, Iceland had a preliminary offer of a free coffee for the first 6000 customers and passers-by. Within the first week of opening the store saw a surge of customers and within 6 days the machine had produced over 2600 hot drinks, with feedback from customers being extremely positive.

We wish Iceland all the best with their new service and we look forward to working with them along the way.