Fuel brand JET and eXpresso PLUS have teamed up to launch ‘Snack on the Go’, an exclusive coffee and food-to-go concept to drive forecourt footfall across JET’s network.
eXpresso PLUS is a leading provider of coffee solutions, offering flexible coffee-to-go, tea-to-go and food-to-go solutions for businesses across the UK. The company works in partnership with brands including Lavazza, PG tips, Nescafé and Country Choice.
JET and eXpresso PLUS initially joined forces last year to introduce a coffee-to-go initiative for JET dealers, but earlier this year, JET’s Retail Services Team spotted an opportunity to enhance the initiative by introducing a food-to-go offering to sit alongside the coffee. Working with the experts at eXpresso PLUS, the ‘Snack on the Go’ concept was developed and is now available to all existing and new JET sites.
The ‘Snack on the Go’ display unit can be customised to fit the store’s available space (minimum 1 sq m). As well as a Lavazza coffee machine, dealers can choose to add display areas for hot food, sweet treats and chilled items. Dealers will receive expertise from eXpresso PLUS and Country Choice to ensure the products they display and sell will appeal to their customer base from a vast range of high quality hot and chilled items supplied by Country Choice. The ‘Snack on the Go’ units can be branded to a dealer’s requirements, if they wish to do so, and are designed to be flexible so can be adapted at a later date if required.
Stuart Cufflin, Transport and Retail Contracts Manager at JET, comments: “We’re always looking to help JET dealers drive footfall onto their forecourts and we believe ‘Snack on the Go’ will do just that. With the continued trend towards forecourts becoming convenience destinations, coffee and food-to-go present strong commercial opportunities that dealers can – and should be taking advantage of.
“We spoke to a number of other hot drink and food-to-go experts, but ultimately eXpresso PLUS came up with what we believe is the best solution for our network. JET is all about providing our dealers with choice and ‘Snack on the Go’ is a good example of this. It’s a great business opportunity for dealers and can be adapted to suit their location and customer demographic both now and in the future.”
Lauren Tyler, Marketing Manager, at eXpresso PLUS, adds: “The demand for food-to-go in the convenience sector has seen a 33% year on year growth. Breakfast-to-go has seen the highest increase with 64% of consumers* buying a hot drink with their purchase. Forecourts are ideally placed to capitalise on this trend and is why we’re delighted to have teamed up with JET for the launch of ‘Snack on the Go’. Offering consumers well-known and high quality brands such as Lavazza and Country Choice strengthens this concept even further and we’re confident that those JET dealers who choose to introduce ‘Snack on the Go’ will see their shop sales increase.”
*Source: Allegra (2015)
Notes to Editors
- JET is a leading fuel brand marketed by Phillips 66 Company in the UK and other EU countries, with a well-established network of more than 325 independently-operated service stations throughout the UK.
- Established in 1954, JET is proud of its heritage and its reputation for providing competitively priced fuel, excellent customer service, and a wide range of value-added forecourt services.
- For more information on JET, please email [email protected] or visit jetlocal.co.uk