Earlier in 2015, eXpresso PLUS launched the Lavazza Eleganza machine and last month saw us install the first two machines in to The Southern Co-operative store, Romsey and Sussex University.
For several months, we have been working closely with both sites to ensure a smooth roll out of the self-serve machine gaining customer insight to ensure optimum sales. This involved sampling to their customers and students, asking for feedback on the machine’s features and appearance and Lavazza coffee.
The Eleganza is a sleek and sophisticated self-serve coffee machine, both visually and operationally, with over 90% of customers rating it as attractive. We’re extremely pleased that the feedback showed people found the machine easy to use with 96% of customers rating the machine as simple to operate.
The Eleganza provides customers with a comprehensive drinks menu of over 120 options includingcoffee varieties, tea and hot chocolate. The sleek interface enables the personalisation of drinks giving customers the option to alter the strength of their drink, volume of milk and the addition of syrups. Feedback showed that this was an important feature when selecting their drink as they liked the control to create a drink that’s personal to them.
One of the most impressive features of the machine is the ability for store managers to personalise the coffee to go experience across locations. Retailers can remotely create targeted digital adverts for the coffee machines at different locations based on the time of day, daily offers or in-store promotions, optimising in-store opportunities such as meal deals and cross selling.
Andy Macdonald, Space and Formats Manager at The Southern Co-Operative commented: “We are delighted to be the first to launch the new Lavazza Eleganza coffee-to-go machine. It was important for The Southern Co-operative to choose a solution that not only provided our customers with a range of drink options, but was easy to use and visually attractive. The response from customers so far has been positive, so we’re looking forward to seeing the impact that the new machine will have on our hot drink sales”.
For information on the Lavazza Eleganza click here.